Crown hires new brand and corporate affairs executive

By Ethan Anderson Updated
Crown CEO Steve McCann exits the business

Crown Resorts has hired a new brand and corporate affairs officer to boost its public sentiment after a wave of scandals have besieged the casino operator.

Asia Gaming Brief reports that Danielle Keighery has been appointed to the newly created role of Chief Corporate Affairs and Brand Officer.

Currently the Chief Customer Officer at Bank of Queensland Group, Keighery also spent 16 years at Virgin Enterprises and Virgin Australia Group in senior executive roles across Corporate Affairs, Brand, Marketing and Customer Experience.

Commencing in early 2022, Ms Keighery will lead Crown’s brand and reputation work across all touchpoints and align its corporate affairs, public relations, government relations, sponsorship, brand, media and corporate communications functions under her stewardship.

Keighery brings to the role more than 20 years’ experience leading integrated corporate and public affairs, customer and marketing functions for some of the world’s largest and most high-profile companies in the aviation, telco, media and wealth management sectors.

Crown Resorts chief executive officer Steve McCann said Keighery’s appointment is the latest in a series of key hires to the new executive team, and is an important step in enhancing the way Crown communicates with stakeholders across the board.

“Danielle’s experience in high profile, highly regulated and complex industries makes her a perfect fit for Crown Resorts,” McCann said.

“As part of our transformation, we have committed to a more proactive approach with our stakeholders to rebuild trust as well as equity in our brand more broadly.

“Danielle’s unique experience makes her perfectly placed to drive this and we look forward to her joining the executive team early in the new year.”

Keighery is the latest in a series of key executive appointments made at Crown Resorts as part of its efforts to transform its business and corporate leadership.

This includes the appointments of Chief Compliance and Financial Crime Officer Steven Blackburn; Group General Counsel Betty Ivanoff; Chief People and Culture Officer Tony Weston; and Executive General Manager of Transformation and Regulatory Response Nick Weeks.

Crown offers a buffet of opportunities with new hospitality training program

Crown Melbourne is doing its bit to help resolve a shortage of skilled hospitality workers by partnering with the Victorian Chamber of Commerce and the Australian Hotels Association to fund training places for up to 1000 people.

A skills shortage in Victoria has been given a boost with Crown Melbourne providing support to a plan to offer 1000 free and paid places in a hospitality training course conducted at Crown College.

The paid training places come after the hotel joined forces with the Victorian Chamber of Commerce and the Australian Hotels Association to help a sector desperately struggling to fill jobs with skilled workers.

The lack of skilled staff has been exacerbated by COVID-19m which has seen thousands of workers stood down by the pandemic flee the industry in favour of more secure work.

Up to 1000 applicants to the Beverage Skills Pathway Program will receive free training at Crown College before being matched by July 2022 with an employer with vacancies to fill.

The course will be open to any resident of the state of Victoria and will see students trained in many industry disciplines including food and beverage fundamentals, customer service, service sequencing and cocktail making.

Students will also be educated on a variety of provenance stories from across the state, including local suppliers, growers and major features of Victoria’s regional areas.

Crown Melbourne general manager food and beverage Enda Cunningham said the company has a role to play in helping the Victorian industry boost its talent pool in order to ensure the sector is able to draw upon the staff it needs.

Back to top