New live casino studio for Playtech

By Mia Chapman Updated
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Gambling technology company Playtech has announced it has partnered with Isle of Man operator GVC Holdings to launch a new dedicated live casino studio.

Casino News Daily reports the Elevation Live Casino space is set to launch in several stages during the next two months, with its unveiling supported by a major marketing campaign, according to a press release from Playtech.

Elevation will initially feature five blackjack tables and a roulette wheel studio.

More live casino versions of popular table games will be added in the coming weeks.

Of its new purpose-built studio, Playtech said that it would be a true visual spectacle and that player experience will be enhanced by a vast video wall that will be creating a backdrop of a fully immersive skyline.

The Elevation live casino studio will offer casino gaming content exclusively across GVC’s many gambling brands.

The launch of the dedicated live casino space is part of the new long-term agreement that Playtech and GVC signed this past February.

Under the deal, Playtech has agreed to supply technology and content across GVC’s gaming and sports betting brands.

In June this year, the two companies announced that the provider’s online casino content has been launched across GVC’s businesses, including bwin, partypoker, PartyCasino and Sportingbet, among others.

GVC expands across Europe

Calvin Ayre reported in July that markets in the UK, Spain, Italy and Georgia have become the latest key markets in which the GVC brands have launched Playtech’s award-winning contents on its legacy brands following a partnership between the two companies announced last year.

In the UK, bwin and Sportingbet will also take the exclusive Casino tab already offered on GVC’s Ladbrokes and Coral brands, extending the Playtech gaming eco-system across GVC Group’s UK brands.

GVC’s customers are now able to experience the industry leading gaming experience that has become the gold standard for the principal operators in regulated markets.

Powered by its data driven IMS platform, Playtech’s products and services integrate with the operators’ own technology to deliver a seamless player journey across all verticals and channels, providing the player with access to an industry leading portfolio of more than 600 games, including the leading branded games and cross vertical progressive jackpots and bonus functionality, providing a seamless cross product customer journey.

Playtech and GVC’s partnership is also live across the key regulated markets of Belgium and Greece, where GVC holds a casino licence for its Sportingbet and Vistabet brands.

Partnership to expand across Europe and Latin America

In addition, the coming months will see the partnership continue to expand with launches in further regulated markets in 2019 and 2020.

The breadth of Playtech’s innovative omni-channel products combined with its data driven commercial, compliance and safer gambling services make Playtech the leading technology provider in regulated and regulating markets globally.

Meanwhile, Playtech is also now partnering with market leading brand Betboo in the fast-growing Brazilian market.

Latin American is a significant market for both companies, with Playtech building on its leadership in the region, established through its omni-channel presence in Mexico and Columbia.

Playtech’s chief operating officer Shimon Akad said, “This programme of key launches represents the first stage of what we believe will be a significant, long-term partnership with GVC.”

“GVC’s desire to bring Playtech’s products and services to all of its customers across its portfolio of leading brands underlines Playtech’s position as the preeminent technology partner in regulated and fast-growing markets.”

“We have a longstanding partnership with GVC and we are pleased to see it grow. This deal is a real testament to the hard work of all our teams, especially the innovation of their content and services,” Mr Akad said.

GVC’s co-chief operating officer Shay Segev said, “Our strategic partnership with Playtech goes from strength to strength, driving growth in both our businesses. Playtech’s content has already proved hugely popular with our customers where it is already live and we look forward to rolling it out in further markets over the coming months.”

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