All You Need to Know about Ainsworth
Ainsworth Game Technology was founded by Len Ainsworth in 1995. Since then, it has become one of the leading gaming software companies in the world. Its primary vision and mission is to deliver excellence in global gaming solutions and to provide high-quality, innovative gaming solutions on a global scale. Len Ainsworth is a prominent figure in casino gaming. He formerly founded Aristocrat, another major player in the industry, in 1953.
Even though the company was formed in 1995, it did not truly start producing games until 2001 after years of research and innovation. From there, its products continued to evolve and in 2016, the company celebrated the opening of a 291,000-square-foot North American office located in none other than Las Vegas, Nevada.
Ainsworth Game Technology is one of the only iGaming companies with a written commitment to environmental sustainability. It actively seeks out ways to minimize the impact its business activities have on the environment, and its new office operates with solar technology and high-efficiency LED lighting.
Ainsworth is known primarily for its standalone pokie machines, which can be found in some of the world’s best brick-and-mortar casinos. In recent years, they’ve started to produce digital versions of their most popular games like 50 Dolphins, Thunder Cash, and Dragon Lines among others.
In early 2018, Novomatic, another popular iGaming company, formally purchased a majority share in Ainsworth Game Technology for $500 million AUD. Once the sale was complete, Len Ainsworth stepped down as its Executive Director. Len Ainsworth just celebrated his 100th birthday in 2023.
